Pay per click Management :

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Developing media marketing plans for client web sites, with a focus on developing, implementing and maintaining search engine marketing (SEM) programs. Writing and placing pay-per-click ads per client specs. Monitor results, optimizing placement, contributing to strategy, and producing reports for client use and ongoing campaign management and optimization.

Campaign Execution, Management & Optimization: Coordinating and executing online media marketing programs for maximum business results for clients. Managed SEM programs are Google Adwords and Yahoo Search Marketing. Improving the quality score, visibility, CTR, ads ranking and improvement in conversions.

• Keyword Research: Researching keyword phrases using keyword researched tools and creating, categorizing and refining keyword lists to drive qualified visitors to site. Also selection of appropriate negative keywords to prevent unwanted visitors.

• Bid management: Managing bids effectively to achieve the highest results across the major search engines (Google, yahoo, msn, etc.)

• Adtexts Creation: Creating creative and attractive Ad texts.

      Leadership, Project & Program Management

• Ethical, positive leader with a motivational style, flexible attitude, and extreme attention to detail.

• Represent the corporation within industry events, while enhancing brand equity & perception.

• Intense focus and strong people skills, with the ability to build consensus and loyalty.

Creative ability to resolve complex issues in efficient ways. Prioritize activities according to business value, organizational goals, and clearly communicates priorities to key stakeholders.

PPC providers:
Google AdWords
Yahoo! Search Marketing
Microsoft adCenter and more..

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