Email Marketing

What is Email Marketing?

Email marketing in traditionally the promotion of a service or product via email, such services and products can be anything from search engine optimisation tools, holiday promotions or even data harvesting via the form of a survey.

How Does Email Marketing Work?

When initiating your email marketing campaign you need the following:

Finally, be careful about the copy you use in the email, avoid using terms like "Free" these can often trigger strict spam filers, thus sending your email into the spam folder!

Email Address List

Depending on the volume of traffic that already goes to your site you may have a decent size list that you can send this offer to.

Failing this you may want to look at purchasing an email list. Depending on where you get this list from they can be very effective and targeted. The benefit here is that you can attract a new audience to your website thus increasing members and expanding the reach of your products.

Email Marketing Software

Assuming that you have a list of thousands of address to send your email to you will need some form of software that can send these emails.

Some email marketing solutions will also track links clicked on, how many times the email was opened, if it was forwarded etc This then give you a much clearer insight into the campaign, enabling you to micro manage your campaigns at a later date.

Advantageous of Email Marketing

Your message is sent directly to the audience mailbox, you are effectively in their face.

Keep it snappy, qualify your list, try and use software that reports back to you the success of the campaign and keep testing.

Suggested Email Marketing Services

• ConstantContact: Email Marketing by Constant Contact makes it easy, effective, and highly affordable to connect with your audience and build strong, successful, lasting relationships with them..